Yorkshire – the largest county in England - is a land of many joys and hidden surprises.
Who would have thought the White Rose county, named after the heraldic symbol of the House of York, would be voted European destination 2013 at the World Travel Awards? And, audaciously, how on earth did it pull off the major coup of staging the Grand Depart of the Tour de France in 2014?
The answer lies in the lure of the sheer, unspoiled beauty of its countryside, its magical coastline and a long industrial heritage. Add to that mix a wealth of culture, a spirit of inventiveness and a catalogue of villages, towns and cities that have played a huge part in the rich fabric of English history, then you have a successful recipe for attracting tourists from home and abroad.